Antabax POWER Graffiti Competition 2017 Explores the Power of Malaysian-ness
Offers RM20,000 in cash prizes for 14 of the
best crews at live graffiti battle
Antabax,
the number 1 Halal antibacterial personal care range[1],
is launching the Antabax POWER Graffiti Competition 2017 to explore the power
of Malaysian-ness through street art.
The
competition is themed POWER Malaysia, and challenges graffiti artists to
interpret the POWER of Malaysia, Malaysians and Malaysian-ness as they see it. POWER
embodies the dynamism, energy and youthful spirit of Malaysia as it celebrates
60 years of independence.
The
Antabax POWER Graffiti Competition is held in collaboration with the National
Art Gallery.
Graffiti may range from simple writing on surfaces to elaborate
paintings or ‘pieces’ on walls. They have existed since ancient times and their
modern forms, usually created using spray paint, have become a legitimate art
form.
Malaysia has a lively street art underground, and a
pool of internationally recognized street artists. Street art has become a
public and tourist attraction in itself in heritage areas, urban centers and
through street festivals that have encouraged both foreign and local artists to
create iconic motifs that have become must-visits.
The
competition offers what is believed to be among the richest cash prizes for a
street art competition in the country, totalling RM20,000 with the first-place
crew receiving RM7,500 in cash, the second RM4,500, the third RM2,500 and 11
consolation prizes of RM500 each. In addition, crews will receive a supplies
subsidy of RM200 for spray paint and respirator masks, as well as Antabax
hampers for crew members.
The
competition is a two-parter, with entries welcomed through online submissions
from July 24 to August 24 through the Antabax Facebook
fanpage at fb.com/NewAntabax.
Fourteen of the online submission will be shortlisted
by a panel comprising of the Antabax team, art experts from the National Art
Gallery and a mystery Malaysian street artist. The fourteen crews will engage
in a five-hour long live graffiti battle on the grounds of the
National Art Gallery in Kuala Lumpur to create 8 foot by 8 foot pieces that
reflect their interpretation of POWER Malaysia. The battle date will be
announced soon.
Final
judging will be based on the finished artwork, not on online submissions.
This
will be the first event under the Antabax’ POWER campaign. Antabax is a proudly
Malaysian personal care brand that is recognized and acknowledged among
consumers for its wide range of antibacterial products that offer gentle
cleansing that kills 99.9% of germs for 24-hours antibacterial protection.
Ms Mandy Lee, Senior
Brand Manager, Household and Personal Care Department, Marketing Division of
Lam Soon Edible Oils Sdn Bhd said that
Antabax’ POWER campaign reflects a proudly Malaysian brand that is the fastest
growing in the antibacterial personal care category[2].
“Antabax is a relatively young brand in the antibacterial
personal care space, yet we have shown amazing POWER in our growth and
acceptance. This is why our brand identifies with dynamism, youth and energy –
qualities that we see in graffiti and street art. As our nation celebrates 60
years of independence we felt it was the right time to celebrate the POWER of
Malaysia through art that reflects the spirit of our brand,” Ms Lee said.
“Crews need to show the POWER of Malaysia, and to add
in the Antabax sign-off as we want Antabax to be an essential part of
Malaysia,” she added.
The National Art Gallery was established in 1958 by
the first Prime Minister of Malaysia, Tunku Abdul Rahman. The
gallery had a humble beginning of only four artworks which were donated. As of today, there are
over 4,347 pieces of artwork which are permanently housed in the gallery. It is
the hub for the gathering of arts, crafts and cultural pieces and activities.
Prof. Dato’ Dr. Mohamed Najib Ahmad Dawa, Director
General of National Art Gallery said that this is a great opportunity to
educate people on graffiti and to give the artists another avenue to showcase
their talents to a wider audience.
“This competition will draw the best in Malaysia, and
we look forward to hosting these graffiti experts as they show a live audience
the skills, smarts and talent it takes to be among the best street artists in
Malaysia. We would like to invite everyone to the National Art Gallery for an
adrenaline-fueled, fun-filled day,” said Prof. Dato’ Dr. Mohamed Najib Ahmad
Dawa.
To submit your entry, please log on to Facebook at
fb.com/NewAntabax or to read through our terms & conditions.
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